"The Mobile Connection" (August 2010)

Interested in mobile but don't know where or how to begin? Just launched your first app? Trying to expand your reach tenfold? Want to use mobile to serve the needs of the poor?

This book breaks down the mobile minefield into plain English text, diagrams and back-of-a-napkin drawings. Over 130 pages, beautifully designed with tons of valuable information that will literally save you weeks of research time and consulting costs. Learn about the mobile industry value chain, SMS application development, and technical basics. Whether you are a Project Manager with limited technical knowledge or an IT specialist moving your organization towards mobile, this reference will be an indispensable primer.

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Praise for "The Mobile Connection"

What's Inside

Praise for "The Mobile Connection"

Several industry leaders have read and reviewed "The Mobile Connection". A sample of their thoughts and comments are below.

A must-read for practitioners seeking to leverage SMS (Alison Bloch, mHealth Alliance)

An essential for non profit and for profit social enterprises trying to figure out how to use mobile (Kevin Jones, Good Capital)

A knowledge capsule on how mobile technology can be used to accelerate social impact (Lakshmi Karan, Skoll Foundation)

Serves to demystify the rapidly expanding opportunities around using mobile technology (Yasmina Zaidman, Acumen Fund)

An outstanding overview... a practical guide to getting started... (Dennis Whittle, Global Giving)

Resdida has done an impressive job distilling a very complex topic to the important essentials (Clark Ritchie, One-Economy Corp)

The Resdida team has written an excellent primer on the application of mobile telephony for solving various challenges in the developing world (Eskander Matta, Blue Shield of California)

What's Inside